We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

Are you passionate about Marketing and exploring the intersectionality between finances and health? Do you want an opportunity to make a strong and immediate impact that can be clearly tied to our business results and better outcomes for our customers? Are you a leader who is energized by guiding strategy and executing against it? If so, this role may be the right fit for you.

The LTC Marketing Manager is responsible for developing and driving engagement strategies to drive healthier outcomes for our long-term care business and our policy holders. A majority of the individuals time will be spent providing thoughtful and actionable marketing plans with stakeholders from across the organization including Operations, Inforce, and the larger Marketing organization. Then they are responsible for leading and executing against the engagement and adoption strategies that drive the best value for our customers and the business. This person will need to simultaneously have full mastery of the greater business objectives, be able to articulate the value proposition for the tools and services we offer and move with speed. This position is responsible for thought leadership, driving campaign results and the development of "evergreen" marketing initiatives in both digital and traditional mediums. Measurement and data driven decision making will be a critical component of success in this role.

The role is part of the larger John Hancock Insurance Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance Inforce projects. The Insurance Marketing team is part of a larger marketing organization including Brand, Human Centered Design, Digital, Analytics and Integrated Production. The teams work closely together to tell the John Hancock story, create connected customer experiences, and demonstrate the business value of marketing.

Key responsibilities:

• Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers
• Strong coordination across teams to execute on go-to-market tactics
• Establish strong working relationships across organization
• Leading stakeholder management on a day to day basis and ensuring that the day-to-day marketing projects and operational processes are followed with superior execution. Addressing blockers quickly with a focus on relationship management is key
• Presenting regular project updates to internal business owners
• Ability to ensure that plans are responsive, and well developed as well as measurable
• Bring an innovative mindset, looking at what's new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement

Candidate:

The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best-in-class experiences to life for our customers. This means bringing an innovative lens in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco-system of care providers. Ability to work quickly, incorporate insight into the communications is a must. This person must be able to lead and influence at all levels of the organization and be able to tailor communication style to the audience.

Experience/skills needed:

• Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging /overlapping deadlines
• Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo)
• Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics
• Works independently, while providing key updates to the working team and leadership team
• Strong relationship building skills and ability to influence
• Bachelor's degree is required and advanced related degrees a plus
• 10+ years of marketing experience D2C marketing in heavily regulated industries (Financial Services, Healthcare etc.)
• Comfortable with analytics and measurement frameworks with a bias towards action
• LTC, life insurance or care facility experience a plus
• Excellent writing, verbal, and analytical skills
• Owner mindset

#LI-JH

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [redacted].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location
Boston, Massachusetts

Salary range is expected to be between
$114,975.00 USD - $206,955.00 USD

If you are applying for this role outside of the primary location, please contact [redacted] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)